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Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website
When it comes to SEO for your medical practice’s website, not all hosting platforms are created equal — here’s why WordPress outshines the rest.Many medical practices think that simply building out a...
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Considering eRecruitment for Your Clinical Trial? Here's What to Look for In...
Digital advertising for clinical trial recruitment is a no-brainer — but your degree of success largely depends on the quality of your vendor.It’s no secret that clinical trial costs are spiraling out...
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Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey
The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.Patient Experience Optimization is about driving revenue by creating a better...
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How Medical Practice Marketers Can Leverage Micro-Moments As a Competitive...
As the attention spans of online patients continue to diminish, new opportunities are emerging for medical marketers. The massive proliferation of mobile devices has been something of a double-edged...
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Overcoming Clinical Trial Recruitment Obstacles With Digital Advertising
As patients become increasingly empowered, sponsors and CROs need to update their recruitment tactics accordingly.Right now, the clinical trial industry is contending with a serious problem: the...
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Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing...
Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.In an increasingly consumer-controlled health care environment, your hospital’s...
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Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World
In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.The customer journey does not take place in a...
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Want to Recruit More Prospective Patients for Your Clinical Trial? Start...
Facebook’s large and highly relevant audience make it an ideal platform for digital clinical trial recruitment.By now, most sponsors and CROs are well aware of social media’s potential impact as a...
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What Doctors Should Know About Online Reputation Management in 2017
Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management. Every physician knows...
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How Medical Marketers Can Take Advantage of Google's Demographic Targeting...
Google now offers demographic targeting for search ads — here’s what medical marketers need to know.For the medical community (and everyone else, for that matter), Google has become the lynchpin of any...
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The Negative Financial Impact of Patient Nonadherence in Clinical Trials
Patient nonadherence costs the clinical trial industry millions — but innovative new technologies may be able to help.As clinical trial timelines and costs continue to increase year-over-year,...
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3 Digital Marketing Trends Hospitals Need to Know About in 2017
Digital marketing best practices are constantly evolving — is your hospital’s strategy up-to-date?As competition in the online healthcare space continues to intensify, hospitals need to do everything...
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These Common Content Marketing Mistakes Could Be Hurting Your Medical...
Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.When it comes to digital...
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Why Jimmy Kimmel Is 100% Right About Healthcare
Affordable access to vital healthcare services isn't a political issue — it's a basic human right.Last week, “Jimmy Kimmel Live!” was off the air. On Monday night, Kimmel explained the reason for his...
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What’s the Best Digital Ad Platform for Clinical Trial Recruitment: Facebook,...
Clinical trials are increasingly relying on digital advertising for patient recruitment — but which platforms are the most effective?By now, I think it’s safe to assume that the vast majority of...
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Optimizing Your Medical Marketing Strategy for Millennial Patients
With more and more Millennials coming of age and taking responsibility for their own health, medical practices need to adapt their marketing tactics accordingly.In the marketing world, the Millennial...
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How Much Is a New Patient Worth to Your Medical Practice?
Determining the lifetime value of a new patient can help your medical practice run a more informed and cost-effective business.In an increasingly competitive healthcare environment, there’s no way...
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5 Mistakes Medical Organizations Make In Digital Marketing Campaigns
If your medical practice or hospital is investing in search engine marketing, make sure you avoid these common pitfalls.For healthcare organizations of all shapes and sizes, search engine advertising...
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Roundtable On Rare Disease Clinical Trials Highlights Industry’s Unique...
If rare disease clinical trials want to recruit patients more effectively, they need to embrace innovative digital technologies.PharmaVoice recently published a great article on patient recruitment for...
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Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare
It seems as though tech giant Amazon is preparing to enter the pharmaceutical marketplace — here’s what you need to know.Since its humble beginnings as an online bookstore in the mid-90s, Amazon has...
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