Clik here to view.
Clinical Trials Are Partnering With Uber and Lyft to Improve Patient Engagement
In order to improve patient enrollment, clinical trials are teaming up with ride sharing services to alleviate transportation-related issues.Clinical trials continue to struggle with patient...
View ArticleClik here to view.
Can Social Influencer Marketing Help Bring in New Business for Your Medical...
Influencer marketing is a great way to boost your practice’s visibility online — here’s what you need to know.By now, chances are that your medical practice is already investing in social media...
View ArticleClik here to view.
Patient Diversity in Clinical Trials: How Technology Can Make a Difference
Ethnic and racial diversity in clinical research is still a massive issue, and sponsors and CROs need to seek out more scalable, cost-effective solutions.Over the past few years, I’ve noticed that more...
View ArticleClik here to view.
3 Key Considerations for Hospitals Investing in Digital Marketing
If your hospital is considering investing in a new digital marketing strategy, here are the three areas you should be focusing on.In today’s digital healthcare environment, your ability to attract new...
View ArticleClik here to view.
5 Patient Engagement Lessons Medical Marketers Can Learn From Other Industries
If medical organizations want to remain competitive in an increasingly patient-centric environment, they should start taking digital marketing cues from other consumer-facing industries.Across nearly...
View ArticleClik here to view.
Patient Centricity in Clinical Trials Explained, Pt. I
Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?These days, everyone seems to be talking about “patient centricity” in clinical trials; however,...
View ArticleClik here to view.
How To Become an Expert in Your Own Health and Healthcare Experience
Consumer-driven disruption in healthcare is going into overdrive — here’s what patients are doing to gain more control over their health.As emerging technologies continue to place more and more power...
View ArticleClik here to view.
How Do I Maximize My Hospital’s Digital Advertising ROI?
Hospital marketers understand the importance of digital advertising — but do they know what actually goes into managing a successful campaign?It’s probably safe to assume that by now, the vast majority...
View ArticleClik here to view.
Patient Centricity in Clinical Trials Explained, Pt. II
The second installment in a four-part series on patient centricity in clinical trials — what is it and how can we be doing more to improve outcomes for patients and sponsors alike?Patient Centricity in...
View ArticleClik here to view.
MD Connect Has a New Address
MD Connect is excited to announce its relocation to a brand-new office in beautiful Waltham, MA.The new space is approximately 4,200 square feet, representing a 50% increase in size from our previous...
View ArticleClik here to view.
Telemedicine is a Win-Win for Patients and Physicians — So What’s the Hold Up?
The future of medicine has already arrived, and yet the industry is dragging its feet. Considering all the potential benefits, why hasn’t telehealth caught on yet?I’ve written a lot about telemedicine...
View ArticleClik here to view.
Patient Centricity in Clinical Trials Explained, Pt. III
Part three of our four-part series on patient centricity in clinical trials: How does a patient-centric approach actually improve recruitment and retention outcomes?Patient Centricity in Clinical...
View ArticleClik here to view.
Why a Slick Website Design Doesn't Guarantee Conversions for Your Medical...
When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”These days, it seems as though the general...
View ArticleClik here to view.
Why Facebook Advertising is Now a Best Practice for Medical Marketers
Recent industry-specific performance data suggests that healthcare organizations should be investing heavily in Facebook advertising — here’s why.It’s no secret that social media now plays a central...
View ArticleClik here to view.
Patient Centricity in Clinical Trials Explained, Pt. IV
The final installment of our four-part series on patient centricity in clinical trials: emerging technologies and best practices for patient engagement.In Patient Centricity in Clinical Trials...
View ArticleClik here to view.
How the ACA Repeal Could Impact Medical Professionals and Hospitals
If passed, the GOP’s proposed ACA replacement will likely have a more significant impact on the healthcare industry than realized. Since last Monday, the healthcare industry (along with pretty much...
View ArticleClik here to view.
Search Engine Optimization: The Rise of Voice Search in Healthcare
As the popularity of voice search continues to rise, here's how medical marketers can adapt their SEO strategies in order to stay ahead of the curve.Search engine optimization (SEO) is a constantly...
View ArticleClik here to view.
What Kind of Impact Can Homecare Have on Clinical Trial Recruitment and...
In an increasingly patient-centric clinical environment, sponsors are finding they can improve enrollment outcomes by bringing the trial directly to the patients.As the impact of social media, mobile...
View ArticleClik here to view.
You Know Your Medical Practice Needs a Digital Marketing a Makeover When...
Four tell-tale signs you need to take another look at your digital marketing strategy.As more and more patients turn to the internet as their primary source for information about medical practices and...
View ArticleClik here to view.
Could Data Inefficiencies Be Crippling Your Clinical Trial Outcomes?
If clinical trials want to see a real reduction in costs, they need to seek out more efficient tools for data collection and sharing.As data gathering and analysis technologies improve, many industries...
View Article