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Hospital Website Design Best Practices
Your hospital's ability to attract new patients online is largely dependent on the quality of its website.For hospitals looking to attract new patients online, website optimization should be a top...
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How Facebook's Ad Targeting Accelerates Clinical Trial Recruitment
Facebook’s advertising platform offers a wide variety of targeting options, many of which are ideally suited for online patient recruitment.By now, nearly every industry has recognized the social...
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4 Recent Google AdWords Updates That Medical Marketers Should Know About
Google is making some big changes in AdWords right now — here are four updates that medical marketers should be aware of.Google is constantly adding new features and making updates to the AdWords...
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Millennials and Gen Z Are Driving Changes in Healthcare
Millennials and Gen Z are looking for convenient, patient-centric healthcare options. To keep up with these new preferences, HCPs may need a change in strategy. It’s no secret that Millennials (born...
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Communication, Accessibility of Care Are a Priority for Patients
Younger patients expect more direct communication with physicians and healthcare organizations. Here’s how providers can rise to the challenge.A new report from Salesforce Research shows the disconnect...
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Facebook is Driving Innovations in Preventive Health
Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?The average person’s increasingly digital lifestyle has changed the healthcare...
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4 Social Media Trends for Medical Marketers to Embrace in 2020
Hootsuite’s annual report on social media trends provides insights into the most effective digital marketing strategies for 2020.Hootsuite, a leading social media management platform, recently released...
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Happify Sets a New Standard for Digital Patient Engagement
Happify has developed a digital platform that is revolutionizing the treatment of anxiety and depression. Here’s what healthcare providers can learn from this innovative approach.As patients seek...
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Voice Technology Creates New Opportunities for Patient Engagement
Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology.Voice technology has been expanding its impact on the...
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Using Digital Technology to Boost Patient Trust
New developments in digital technology — including the rise of health chatbots — offer innovative solutions to improve the patient experience. At the first signs of illness, where do people turn for...
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How AI Is Advancing Patient-Centric Care
Artificial intelligence has the potential to both reduce physician burnout and improve the patient experience. Here’s how healthcare providers can benefit from the technology.The increasing demands...
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A Medical Marketer's Guide to SEO Competition Research
Looking to optimize your approach to SEO? First start by determining what works for your competitors. Search engine optimization (SEO) is a valuable tool for medical marketers, enabling them to attract...
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Facebook Updates Custom Audience Lists — Here's What That Means for Medical...
Facebook has increased transparency in ad targeting, which means users can opt out of Custom Audience lists. How will this impact healthcare marketing?After recent privacy scandals and congressional...
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Why Medical Marketers Shouldn't Try to "Trick" Google to Rank Higher on SERPs
Gaming Google’s search algorithms may be tempting, but the risk of incurring severe penalties is too great. Instead, medical marketers should focus on producing high-quality, relevant content.In the...
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