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Tech Disruption in Healthcare Poised to Skyrocket in 2017
As the healthcare industry enters the new year, tech titans and startups alike are aiming to disrupt the status quo.In recent years, technological innovation has been a major driver of change across...
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How Clinical Trials Can Leverage Digital Advertising to Recruit Rare Disease...
With clinical trial costs on the rise and participant recruitment and retention at an all-time low, it’s time for trial recruiters to embrace new solutions.It’s no secret that the clinical trial...
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Looking Ahead: Medical Device Marketing Strategies for 2017
For medical device marketing companies looking to remain competitive next year and beyond, digital direct-to-patient strategies should be a top focus.As 2017 approaches, the medical device market’s...
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Medical Marketing in 2016: Key Trends and What to Expect Going Forward
Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects,...
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What Can Medical Practice Marketers Learn From Their Digital Campaign Data?
In order to achieve the best possible ROI on digital campaigns, medical marketers must establish key metrics and track them continuously.If there’s one thing that marketers have learned since...
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Shifting Clinical Trial Recruitment Best Practices in 2017
Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year. As we...
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6 Must-Read Blogs for Medical Marketers
In a digital age, it’s important for marketers to keep up with industry trends by way of digital news sources.The medical marketing industry is in a state of constant flux, and for that reason, it’s...
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How to Grow Your Medical Practice's Social Media Following
Social media is now a vital part of any medical practice marketer’s tool belt — here are a few simple ways to grow your follower count and ultimately, your revenue stream.Back in 2010, a joint study...
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mHealth & Wearables: Improving Clinical Trial Patient Recruitment and Engagement
Emerging technologies promise to improve clinical trial efficiency across the board — but whether or not the industry will embrace them remains to be seen.Recently, I’ve been reading a great deal about...
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Live Streaming Technology: The Medical Industry’s Next Big Tech Disruption?
The medical industry is beginning to embrace video streaming technology— here are a few areas where it's already making a major impact.Historically speaking, the healthcare industry has been relatively...
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What Medical Marketers Should Know About Voice Search and SEO
As voice recognition technologies continue to improve, medical marketers need to adapt their search engine optimization strategies accordingly.There’s no denying it: voice search is on the up and up....
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New Tufts Research Explores Barriers to Clinical Trial Recruitment Success
Dwindling physician referrals for clinical trials is just one small piece of a much larger issue. According to a recently released Tufts CSDD survey of 2,000 nurses and physicians, an overwhelming...
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Hospitals Must Eliminate Obstacles in the Path to Treatment to Boost Patient...
When booking new appointments, today’s patients expect seamless experiences on- and offline.It’s no secret that today’s consumers are impatient — but with the emergence of services like Amazon’s...
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How This Former Google Exec Plans to Change the Healthcare Industry Forever
The healthcare startup Forward aims to disrupt the classic medical practice model — but will it succeed?With so much tech-driven innovation going on in healthcare these days, it’s easy for companies...
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Will the Clinical Trial Industry Embrace Cloud Technology?
Major pharmaceutical companies are beginning to leverage eHealth and cloud technologies in order to improve trial efficiency and reduce costs.One of the biggest barriers to clinical trial efficiency is...
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What Medical Marketers Should Know About Google’s “Mobile-First” Update
Google recently unveiled its mobile-first index — here’s how it’s going to impact your practice or hospital’s SEO strategy.Google is constantly updating its algorithm in order to better serve the needs...
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How to Write the Best Possible Headlines for Your Medical Practice's Online...
When it comes to maximizing the ROI of your medical practice's content marketing campaign, your headlines may matter more than anything else.Advertising legend (aka, the original Mad Man) David Ogilvy...
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Clinical Trials Have an Awareness Problem — Here's What We Can Do About It
The majority of patients today are either unaware or misinformed when it comes to clinical trials — it's time for the industry to level-up its education and engagment efforts.As 2017 gets under way,...
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How Will Google's Machine Learning Algorithms Impact Your Medical Practice's...
As Google continues to invest in machine learning technology, medical marketers will need to reevaluate their website content if they don’t want to be penalized.I recently came across an interesting...
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Here's How Patients Actually Search for Physicians Online
Learn how to optimize your medical practice or hospital’s online presence in accordance with emerging patient preferences.The fact that the massive proliferation of mobile devices and internet...
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