Clik here to view.
Top Digital Marketing Stats Every Hospital Should Know About
As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth...
View ArticleClik here to view.
Using Digital Technologies to Solve Pharma's Cost of Care Crisis
The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?From Martin Shkreli’s notorious price hike of the HIV drug Daraprim, to...
View ArticleClik here to view.
Will Virtual Clinical Trials Revolutionize the Pharma Industry?
Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials — is the industry ready for this change?Pfizer made a big splash back in 2011...
View ArticleClik here to view.
Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue...
The healthcare industry is struggling with revenue problems — here's why digital marketing could be the cure.Since the 2008 recession, healthcare industry revenues have been down across the board....
View ArticleClik here to view.
Calling All Medical Marketers: Is Your Digital Ad Campaign HIPAA Compliant?
As the importance of digital advertising continues to grow within the medical industry, marketers must ensure that their campaigns remain in compliance with HIPAA regulations.In light of the evolving...
View ArticleClik here to view.
5 Health Networks with Great Video Content
Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.Video is quickly becoming...
View ArticleClik here to view.
The Future of Medical Marketing Has Already Arrived
For a vision of the future of medical marketing, industry professionals need only look around them.If you’re uncertain about what shape medical marketing may take in the years to come, you’re not alone...
View ArticleClik here to view.
Can the Internet Cure the Zika Virus?
In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution?As during any health crisis, Pharma...
View ArticleClik here to view.
When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not...
View ArticleClik here to view.
Google Names MD Connect a Premier Partner
MD Connect has recently been named a Google Premier Partner — a prestigious title rarely awarded to medical-specific marketing agencies.MD Connect has recently been named a Google Premier Partner, the...
View ArticleClik here to view.
How Google’s Latest Adwords Updates Will Impact Medical Marketers
This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.Google’s flagship advertising platform, Adwords, has announced a number...
View ArticleClik here to view.
Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.The pace of digital innovation...
View ArticleClik here to view.
Why Google's Symptom Search Is Going to Revolutionize Healthcare
Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?As recently as 10 to 15...
View ArticleClik here to view.
Key Considerations for Clinical Trials Submitting Digital Recruitment Content...
Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval — but what does this mean in the digital age?By now, it’s safe to assume that the vast majority of...
View ArticleClik here to view.
How Medical Marketers Can Capitalize on Bing's New Visualization Improvements
Seeing is believing, and with welcome visualization improvements to Bing’s ad platform, medical marketers will now have a clearer view of their SEM campaign’s performance.Despite Google AdWords’...
View ArticleClik here to view.
Bolstering Diversity in Clinical Trials
Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here's what you need to know.In the scientific community, no one needs to be...
View ArticleClik here to view.
Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?
Facebook has unveiled its new live streaming feature — here’s why hospital marketers should be paying attention.Over the past year, live streaming has emerged as the hottest new digital branding...
View ArticleClik here to view.
MD Connect Vein Program Named Finalist for Two Search Engine Land Awards
MD Connect has been named a finalist for Search Engine Land’s 2016 Landy Awards in recognition for its successful vein screening event campaign for The Vein Center at Muto Surgical.On August 11th,...
View ArticleClik here to view.
Millennials and Healthcare: How the Game Has Changed
Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments.Millennials have...
View ArticleClik here to view.
MD Connect Makes Inc. 5000 List for 4th Consecutive Year
MD Connect, a digital marketing agency focusing exclusively on the medical industry, has been included in the Inc. 5000 list for the fourth year in a row. MD Connect ranks #2725 on the list, exhibiting...
View Article