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Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s...
In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.The massive proliferation of...
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Improving Your Medical Practice's Web Presence
To increase the visibility of your medical practice, building a strong “web presence” across multiple digital channels is essential.When it comes to online marketing, we hear one question from...
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For Medical Websites, User Experience Can Matter Even More than Patient Trust
New research suggests that easy navigation and accessibility are more important to patients than reputability.It should come as little surprise that in the digital era, people now prioritize...
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Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero
In the past, medical device marketers have had a difficult time conveying the measurable return on their efforts. But now, thanks to digital direct-to-patient (DTP) strategies and improved lead...
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How Healthcare Marketers Can Capitalize On Google's New Mobile-Friendly...
Having a mobile-friendly website has become even more important for mobile search ranking with Google’s recent update. What medical marketers need to know.With every Google search update, you can...
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Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 4
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the...
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3 Surprising Apps that Doctors Can Use to Increase their Online Presence
Looking to extend your practice’s reach to new digital arenas? These three apps may not be considered traditional medical marketing tools, but they can help you bolster your online brand.When you think...
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Understanding the New Path to Treatment
As the traditional patient path to treatment evolves to include online health research, medical marketers must employ more sophisticated tactics to reach patients at the moment they begin searching for...
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Location Marketing Tactics to Boost Your Healthcare's Web Presence
Location is everything — and the rise of the internet hasn’t changed that. Here are some effective techniques to land your medical practice or hospital on the main digital thoroughfare.Although...
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Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers...
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.At last week’s Google Performance...
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Obama's Precision Healthcare Initiative Ushers in a New Age of Medical Marketing
Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will soon be highly tailored to individual needs.The White House’s Precision Medicine Initiative (PMI),...
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A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.In light of the evolving path to...
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Why Medical Marketers Shouldn't Forget About Bing and Yahoo
Although still Google dominates in the world of internet search, Bing and Yahoo account for 29% of the market share. Medical marketers shouldn’t underestimate the value of advertising across multiple...
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Creative Ways Hospitals Can Use Video to Build a Sense of Community
In today’s media-saturated world, video has emerged as one of the most effective content-types for connecting with consumers; the question for hospitals is not “if” it should be integrated into their...
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How to Take Advantage of the Medical Industry's Underinvestment in Local Search
Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.As the internet continues to play an increasingly important role in the new...
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The Growing Role of Mobile in the Patient Path to Treatment
As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.Today’s healthcare consumers are more...
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Ultimate Philly Cheesesteak Guide for #DIA2016
If you’re in Philly for DIA, here are five cheesesteak spots you definitely won’t want to miss.Sunday, June 26th through Thursday, June 30th, thousands upon thousands of clinical and pharmaceutical...
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How Big Data and the IoT Are Transforming Clinical Trial Recruitment
Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients.While the digital revolution has permeated the medical world more...
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Why Medical Marketers Should Use Patient Education as a Strategic Advantage
The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.Today, patients are more "active" than ever...
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Banner Ads May Not Be the Best Choice for Your Medical Marketing Dollars
When it comes to medical marketing, not all digital ad types are created equal. Traditionally, the goal of medical marketing campaigns was to reach as many people as possible, maximizing “impressions”...
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