Clik here to view.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #1
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the...
View ArticleClik here to view.
MD Connect President Dan Stempel Wins SmartCEO’s Future 50 Award
MD Connect President Dan Stempel has been named as a 2016 recipient of the Future 50 award. Leader of one of the 50 fastest-growing mid-sized companies in the region, Dan fortifies his reputation as...
View ArticleClik here to view.
Happy National Doctors’ Day!
Today is National Doctors’ day — here’s a bit of history and a few fun facts to help you get into the spirit.Doctors are one of the few groups of people on earth who we can trust to always have our...
View ArticleClik here to view.
The Consumer-Driven, Digital Disruption in Healthcare
Many believe that medical companies, technological innovations, and government regulations are driving the digital disruption in healthcare — in reality, the industry is simply scrambling to keep up...
View ArticleClik here to view.
15 Hospitals with Great Blogs
For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. For hospitals, a blog is an indispensable tool...
View ArticleClik here to view.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #2
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the...
View ArticleClik here to view.
Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical...
Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure.For one reason or another, medical marketers seem to be obsessed with the...
View ArticleClik here to view.
Is the Healthcare Industry Prepared for Human Immortality?
If we live for another 30 years, we may live forever. But with so many more people to serve, will the healthcare industry be able to survive immortality as well?Good news, everyone! Human immortality...
View ArticleClik here to view.
Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why...
View ArticleClik here to view.
10 Reasons Your Healthcare Practice Should Invest in Digital Marketing
There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient. Everyone has heard about the importance of digital marketing in the internet age. Yet for...
View ArticleClik here to view.
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the...
View ArticleClik here to view.
The State of the Medical Marijuana Industry
In recent years, cannabis consumption has gone from combustible offense to a big business. Let’s take a look at the state of the medical marijuana industry in 2016.It’s 4/20 again, which means throngs...
View ArticleClik here to view.
How Practice Managers Can Get Physician Buy-In for Digital Marketing
Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients.Practice managers often have dozens of different responsibilities, and one of the most...
View ArticleClik here to view.
7 Simple Ways to Strengthen Your Hospital's Online Brand
In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.These days, patients are choosing one...
View ArticleClik here to view.
Digital Analytics 101 for Healthcare Marketers: Facebook Ads
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the...
View ArticleClik here to view.
10 Conversion Boosters for Physician Websites
For physicians, even the most effective digital ad campaign won’t do much good if it’s funnelling patients to a sub par website.Fortunately, optimizing medical practice websites and increasing...
View ArticleClik here to view.
OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your...
A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance. HIPAA compliance can...
View ArticleClik here to view.
Happy National Nurses Day!
Today is National Nurses Day, so we’re taking a look at the current state of nursing in America and extending a huge “Thank You” to these vital caregivers.A lot of people are talking about the “future...
View ArticleClik here to view.
Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online...It’s no surprise that most online...
View ArticleClik here to view.
Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search...
View Article