Clik here to view.
MD Connect Drives 250,000th Digital Referral In Vein Market
With highly targeted digital marketing programs and detailed lead tracking, agency rapidly reaches major client milestone.Wellesley, MA (October 22, 2015)– MD Connect, Inc. today announced a...
View ArticleClik here to view.
Does Your Medical Practice Website Relieve Patient Anxiety
Many people today fail to visit physicians even when they know they should, out of fear or anxiety. Whether these fears are based on previous negative experiences with medical practitioners or a fear...
View ArticleClik here to view.
3 Signs Your Medical Practice Needs a Digital Marketing Makeover
A car turns down an unpaved road and slowly pulls to the side of the road. The frustrated woman inside consults her phone, and then, confused, looks around. “You have reached your destination,” her...
View ArticleClik here to view.
8 Spooky Digital Pitfalls To Avoid That Should Scare Your Healthcare...
Health care is about healing people and giving them the tools they need to live a long, healthy life. However, in this increasingly digital age, it's difficult (if not impossible) to connect with the...
View ArticleClik here to view.
Five Conversion Tools for Your Hospital's Website
When it comes to generating new patients, just bringing visitors to your hospital's website isn't enough. Once they are on your site, you must also convince them to convert. Below are five tools you...
View ArticleClik here to view.
{Infographic}: 8 Steps for Converting Phone Calls into Consults at Your...
We've utilized phone tracking for all our digital marketing programs since our companies inception 8 years ago; and in that time we've listened to thousands of potential patient's phone calls into...
View ArticleClik here to view.
5 Statistics Healthcare Marketers Should Know About Digital Marketing
Healthcare marketing is an oftentimes confusing and frustrating endeavor. Despite being beset by patient demands, healthcare reforms, and insurance requirements, medical professionals are still...
View ArticleClik here to view.
End of Year Medical Device Marketing Strategies
The end of the year is often seen as a time to evaluate strategies from the past year and implement new marketing plans for the coming year. It might seem like some marketing professionals have decided...
View ArticleClik here to view.
Why "Visitors" is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading....
View ArticleClik here to view.
Why PPC Should Be a Long-Term Process For Healthcare Companies
We get it. You want leads now. Your business depends on it.When marketers often explain the differences between Pay-Per-Click advertising (PPC) and Search Engine Optimization (SEO), they’ll say that...
View ArticleClik here to view.
Using eRecruitment Leads to More Qualified Applicants for Clinical Trials
There is a major disconnect between the number of Americans who say they would participate in a clinical trial and those who actually follow through on that premise. In a June 2013 poll on clinical...
View ArticleClik here to view.
10 Reasons Your Medical Practice May Not Be Converting New Patients
You've optimized your medical practice's website, but your conversion rates haven't budged. Look for the following causes of poor conversion rates to find the root of the problem.1. Poor phone...
View ArticleClik here to view.
Why Healthcare Marketers Need to Understand Mobile
As smart phones make their way to ubiquity, mobile is no longer optional. Healthcare marketers have a number of reasons to work especially hard to keep their mobile marketing knowledge up-to-date to...
View ArticleClik here to view.
Medical Device Companies Shift Focus from Clinical to Business Support
A medical practice is a business establishment. There are a given number of hours in the day, the physician can only accomplish so much using an existing skill set, and the primary focus must always be...
View ArticleClik here to view.
Spending Budget on Pay-Per-Click Advertising For Your Hospital? Make Sure You...
Many hospitals and medical practices use pay-per-click advertising, and base success or failure on standard reports (Google, Bing, etc). How many clicks you received, how many form fills, etc. But...
View ArticleClik here to view.
Instagram for Healthcare Marketing - Why it's Not as Weird as it Sounds
Instagram is just a photo site for posting “selfies,” cat pictures, fashion "models" and snapshots of what you ate for dinner, right? While the average user may only post photos like this, these same...
View ArticleClik here to view.
Micro-Moments and Healthcare Marketing: What you Need to Know
Healthcare marketers, meet your newest match. They’re called micro-moments, and they’re transforming the face of marketing. Google recently shared some eye-opening statistics about this industry...
View ArticleClik here to view.
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before, prize...
View ArticleClik here to view.
Digital Marketing Lowers Lead Costs for Clinical Trials
Concern about the rising cost of clinical trials has been evident for years. In a 2009 article author Roger Collier cited figures from the Tufts Center for the Study of Drug Development which revealed...
View ArticleClik here to view.
Saving Healthcare Digital Marketing Budget With Google's Location Extensions
Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted as saying “Mind the pennies and the pounds will follow”. Often the key to a well-run search campaign is not about driving more...
View Article