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When You Don't Want to Reach The World: How to use SEO to Connect With a...
Search engine optimization, or SEO, is the goal of most businesses with any level of internet presence. A good SEO program means that your website and information is easily found, thus drawing clients,...
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How Wearable Technology is Revolutionizing Clinical Trials
From Fitbit to the Apple Watch, there is no denying that wearable technology has gone mainstream. Some market experts estimate that over the next 10 years, the wearable technology industry will explode...
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3 Reasons Why Digital Deserves Your Healthcare Marketing Dollars
Whether we’re checking the weather on a smartphone, keeping up with our finances online, or reading a breaking news story on a tablet, it’s a fact: we’re becoming more and more dependent on digital. It...
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Telemedicine: Are We There Yet?
A recent study found that demand for telemedicine services worldwide will double over the next five years. Advances in technology and increased access to these technologies make telemedicine seem like...
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The Role of Content Marketing in Your Hospital Strategies
In an increasingly global world in which patients are ready, willing and able to travel for access to the best clinicians and treatments. It’s no longer enough to offer extraordinary healthcare; you...
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8 Healthcare Content Marketing Faux Pas
Content is the lifeblood of an effective digital healthcare marketing strategy. It informs, it engages, it spreads the word, and it gets people talking about your practice, hospital, medical device and...
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Local Search vs. Yellow Pages
For many years, Yellow Pages has been a business marketing staple for local advertising that allowed consumers to locate local florists, electricians, plumbers, and yes, doctors, with a quick walk of...
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Are Wearables the Future of Clinical Trials?
The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices for use in clinical trials, this begs the...
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Understanding the Benefits of Local Directory Listing Services for Your Hospital
An overwhelming number of people start their search for a healthcare provider or hospital online. In fact, in 2013 Pew Research Center conducted a survey that discovered 72% of those polled used the...
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Five Tips to Maximize Patient Recruitment Through Your Clinical Trial Website
Is your clinical trial website doing everything it can be doing to maximize patient recruitment? If it’s like the majority of sites, the answer is probably "no." But you don’t have to settle for so-so...
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Top 5 Mistakes Healthcare Organizations Make with PPC
Paid search advertising (PPC) has become a critical component to marketing strategies for all types of healthcare providers, from small physician groups to multi-location health systems. PPC campaigns...
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Does Your Medical Practice Website Pass the Mobile Friendly Test?
As a medical website owner, it is important to understand that technology is ever-changing and evolving. Keeping up with these changes, both advances and trends, is vital to remaining relevant in the...
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Attracting the Attention of the Future Patient: 4 Elements to Consider When...
The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website that is filled with chunks of text, is difficult to navigate, and...
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Communication Counts: 7 Communication Tips for Your Clinical Trial
While clinical trials have the potential to significantly improve public health, their impact can be damaged by inferior or absent communication. Ultimately, the most effective forms of communication...
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Use Review Sites and Search Queries to Manage Bad Press
Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging...
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Social Media for Doctors Who Hate Social Media
It’s safe to say that most people have an opinion about social media—and some of those opinions aren’t good. In fact, one recent study directly correlated the frequency of Facebook usage with...
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Converting Calls Into Consults: 5 Warning Signs Your Front Desk is Costing...
With all the competition in today's healthcare environment, due largely in part of the Affordable Care Act, patients are now more than ever exploring their options. Patients often contact more than one...
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Calculating the Lifetime Value of a New Patient for Your Medical Practice
When it comes to marketing your medical practice there is a distinct value you assign to new patients. This value is used to help you set marketing budgets and make marketing decisions. Ultimately, you...
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5 Top Trends for Hospital Marketers
Let's face it: today’s hospital marketers have their work cut out for them. Between increased competition, discerning consumers, and always-evolving technology, there are plenty of ways to get off...
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Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a Tufts Center for the Study of...
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